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2007 GMC Acadia – Inside Line

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Inside Line has posted a preview of the 2007 GMC Acadia crossover SUV. ‘We learned a few facts that surprised us while driving the all-new 2007 GMC Acadia. First, GMC is The General's second best-selling division behind Chevrolet. In fact, GMC's sales are up more than 80 percent since 1991, and it's had record sales in 11 of the last 13 years. The division has also found great success in its "Denali" branding, with those premium versions making up nearly half of all sales for every model line that offers them. GM representatives expect similar success from the upcoming Sierra Denali line.

So why would a division with this much success at selling pure "trucks" want to dip its tow ratings in the crossover pool? Because CUVs (crossover-utility vehicles) represent the fastest-growing segment in the automotive market, with crossover sales officially passing SUV sales this year. GM's new Lambda unibody platform, which underpins not only the GMC Acadia but also the new Saturn Outlook and the upcoming Buick Enclave, is meant to capture buyers seeking refuge from minivans, station wagons and truck-based SUVs. And while it has crossover brethren riding on the same platform, GMC wants the Acadia to uphold the brand's "truck" image.’

Read: First Drive: 2007 GMC Acadia

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This page contains a single entry from the blog posted on December 18, 2006 5:42 AM.

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